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Meeting with
an Agent
by Tony Martinez/Talent Agent
(Acting Magazine
Contributor, Author of
An
Agent Tells All)
Congratulations! You did it. You
managed to get my attention and
I’ve agreed to take a meeting.
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That
means you get one shot to
convince me that my career
as an agent cannot continue
unless your name is on my
list.
The process is simple.
First, I
always meet one on one with
potential clients. This gives me
a chance to really get to know
the person. If that goes well, I
ask the actor to come back and
meet the other agents. It’s
essential that everyone be in
agreement. One agent should
never try to convince the others
to sign someone.
And that’s basically it. The
only problem is actors tend to
be their own worst enemy.
Believe it or not, actors
seeking representation are
always convincing me NOT
to sign them. Pretty
depressing, right?
I’m always amazed by how much
effort actors put into getting a
meeting with me but none of you
ever know how to behave once
you’re actually in my office.
Before we tackle this subject,
let’s make something clear. I
want to like you. It’s my
job to sign actors and if you’re
sitting in my office, that means
you did something right. Maybe I
noticed your submission. Maybe
someone referred you. Or maybe I
saw your work in a showcase.
Whatever it was, something
positive happened to get your
butt into that chair. So don’t
turn a positive into a negative.
You’ve got 15 minutes to make an
impression. That’s 900 seconds.
You have to use that time
wisely.
So how should you behave in my
office? Well, think of it this
way. Meeting with an agent is
like a first date. You’ve got
two people in a room. They’re
sizing each other up. And
they’re both wondering if it’s
going to go any further.
Now ask yourself this: what’s
the worst thing you can do on a
first date?
Answer: Talk about yourself.
There’s nothing worse than being
stuck on a date with someone who
spends the whole night going on
and on about themselves. It’s
the same thing in a meeting. I
tend to tune out actors who
waste their time by doing a
non-stop monologue about who
they are and what they want.
So don’t play into the
stereotype of the narcissistic,
self-involved actor. It’s dull.
It’s boring. And worst of all,
it doesn’t give me a chance to
really get to know you.
Instead, walk into that office
and create an atmosphere where
you can both get to know each
other as people. I have to
forget that you’re an actor
seeking representation. That’s
boring. Instead, I need to see
you as an individual. I have to
get a sense of who you really
are outside the world of show
business.
How do you do this? Easy.
Try to
have a normal conversation.
Maybe there’s something in my
office that catches your eye. Or
maybe you just saw a great
movie. Whatever. The idea is to
get into a give and take
situation where you’re talking
about anything but acting. This
will give me a chance to get to
know the real you.
I once met with a young lady who
had “tarot card reader” listed
on her resume under Special
Skills. It just so happens that
I love anything having to do
with the occult. So we started
talking about it and the next
thing you know, we’re both
sitting on the floor and she’s
giving me a reading. As a
result, we really got to know
each other and I ended up
representing her for many years.
Now that’s what I call a good
meeting.
Remember – it’s easy for an
agent to pass on an actor
seeking representation. We do
it every day. But saying no
becomes just a little bit harder
when we’ve spent 15 minutes
getting to know you as a human
being. And that might just be
enough to get you signed as a
client.
Tony Martinez is the author of
“An Agent Tells All”. All
rights reserved. Not to be
reproduced or distributed
without the direct written
permission of the author. For
more information, visit
http://www.AnAgentTellsAll.com.
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