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Industry
Professionals
(by K. Rucker, author
of Showtime Kids,
2006)
Industry
Professionals
Every Actor Should Know! |
Your
agent has the most clearly
defined role. Your personal
manager is responsible for
advising you on all facets of
your career, from your image to
your choice of collaborators.
Your attorney is responsible for
a wide range of legal issues
ranging from setting up your
business structure to reviewing
your contracts to protecting
your intellectual property. The
agent has only one function,
getting you employment.
Talent agencies
range from the giants such as
CAA, ICM and William Morris to
smaller one-person operations.
While the large agencies cover
the whole section, the smaller
agencies often specialize in
different areas of the
entertainment industry such as
nightclubs, dance companies,
film, corporate parties, etc.
Talent agents (also known as
booking agents) not surprisingly
tend to sign performers who have
a demonstrated ability to fill a
room with warm bodies. This
means that many artists end up
doing their own booking
initially.
An Agent
is a state licensed individual
who sends models, actors,
singers, etc. to auditions and
castings. They are only supposed
to make their money off a
percentage of bookings generated
by the models talent they
handle. Legitimate agents tend
not to take a major interest in
directly guiding the careers of
models or talent (actors,
singers, dancers, and
comedians).
A Manager
is the personal mentor and guide
for an individual model or
talent. Managers, or talent
management companies, are among
the sources that are intended to
be packaging and training
resources by such regulated
states as Florida. This keeps
the services competitive.
Managers are more or less the
quarterback of the team
(model/talent, manager, and
agents), setting a direction,
telling the model/talent what
they need to do to compete – and
giving them the bad news in
terms of what they cannot do.
Casting Directors
are the counterparts of the
agent. Whereas the agent
represents the model/talent at
an audition, the casting
director represents the client;
the film Production Company,
commercial production company,
ad agency, and catalog house in
finding talent. They also do
nothing to guide the talent.
They just look for the best
possible candidates to present
to their client.
A Talent Scout
works usually for a manager
or management group. They can
work for an agent but are often
more of a voluntary service to
the agent. Normally, talent
scouts work for management
groups, finding new talent in a
variety of ways and convincing
them to work with the specific
management group.
A Talent
Coordinator also works for a
manager or management group in a
manner similar to the talent
scout. A coordinator is the
superset of the scout with
additional duties or
opportunities. A talent
coordinator not only scouts
models and talent, but also is
also responsible for setting up
workshops and photo shoots. The
talent coordinator will sponsor
and supervise events
specifically for talent or
models he/she discovers.
ww.TalentInternet.com
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