Much Should I Pay For A Headshot?
(by AM Staff)
are extremely important to actors. They are the
"business cards" that actors use to obtain
representation from agencies and to obtain consideration
for acting work. Therefore, actors need to make sure
they get good headshots, and be willing to pay adequate
money for them. Different types of headshots may cost
more or less, and headshot prices will vary based on
In most cases, headshots will cost anywhere from
$300-$600, at the time of this writing. This is a
general range. The costs of these photographs may be
less expensive if an actor lives in a rural area or a
small market. These costs may be more expensive if an
actor lives in a larger, more competitive market, such
as Los Angeles. Thatís because the amount of actors
willing to pay more for quality headshots is greater in
a larger market. Also, the cost of living in the L.A.
market is much greater than that of a smaller market.
When it comes to headshots, the most important thing
an actor can do is to receive good advice. The best
source of advice is from the actorís talent agent.
Agents are a great source of advice because they have a
great understanding of their particular market. Agents
understand what types of headshots will bring employment
opportunities for their clients. They understand how
much headshots in their local area usually cost. And
they know which photographers tend to do the best work.
Getting Good Advice
If you donít have an agent who can guide you through
the process, actors should turn to other actors to help
fill that void. Actors should ask other actors where
they got their headshots done, what the experience was
like and how much did it cost.
Comparing notes with other actors is not as
effective as receiving advice from talent agents because
talent agents understand the goals and career paths of
an actor better than the actorís peers. They also
understand the local market needs better than the
average actor does. However, if one doesnít yet have an
agent, oneís peers can be a great source of information.
Even though actors should be willing to pay adequate
money for their headshots, it doesn't mean that they
should pay an arm and a leg. There are many scams that
take advantage of actors seeking headshots, by charging
extraordinary amounts of money, sometimes as much as
$1500 to $2000. Therefore, actors should seek guidance
from their talent agency.
Unfortunately, some talent agencies are also scams.
They pretend to be a legitimate agency, eager to send an
actor out on acting jobs. However, they require the
actor to get their photos taken only by the agency
itself or by a company that is tied to the agency. In
this case, the agency is not an agency at all. It is a
photography company posing as an agency. They pretend to
be interested in sending actors out on acting jobs so
they can make a commission on their work, but their real
money is made by selling photos to actors.
Thatís why, in addition to seeking advice from
talent agencies, actors should also ask other actors
about their experiences. Other local actors can shed
insight into which companies are scams, which ones
charge the most, and which companies have great
reputations for providing quality, affordable work.